New appointment Vice General Manager

In 2018 Matt Shi has set up celduc’s subsidiary in Shanghai : celduc Shanghai Co.ltd.

In September 07th, 2021, he has been appointed Vice general manager at celduc Shanghai Co. Ltd.

Matt Shi will continue to oversee the regional product strategy, marketing and sales operations for the brand, in Asia.

What challenges are you looking for in this Vice General Manager position ?

I want to participate into more roles to let business scale of celduc shanghai and business scale in Asia become bigger and be more successful in coming years, also the new title and job duties will let me see my weakness and strength which can also be a good reference and very useful experience for future to build a balanced functional team for celduc.

What do you see as the biggest accomplishments since your start in 2018 ?

As my previous job duty is more focus on sales&marketing function, the accomplishments we made are majorly in sales and marketing , we are on the way to achieve sales target each year, also we re-organized our marketing strategy on each segment and we have new partner who are more self-motivated present themselves as Celduc official partners.  In the same time, we proved our management that celduc China has the potential to be the third or second biggest area on revenue in Celduc business in coming years if we keep the organic growth like now.

Generally speaking, what is your guiding-philosophy in business, and indeed life?

Generally speaking, my guiding-philosophy in business, and indeed life is :

1,  Only promise others what you can do adn why you are able to do, and do good.

2,  When there is benifit conflict with others, think of how to let others benefit more, not just only yourself, god is fair to everyone, you surely will get what you deserved in return someday. .

3,  Result and process are of same important to work and life,  if we work 120% effort on everything, we surely will have enough experience and skills to satisfy ourselves and others.

4,  Customer is the king in business segment, but remember not everone can be king in your heart,

A word to our customers ?

It is our desire to keep you satisfied with our services and products. You are our inspiration in doing our very best. Thank you and remember; we value you and your precious work!